Articles:

·               Measuring Experiential Marketing:  Bolted-On not Baked-In           
·               The Waterline in Research and Measurement
·                 PRoxy vs. PRoof in PR Measurement
·                 Measurment Myths, Misconceptions & Misfires
·                 Measurement-by-Tactic vs. Measurement-by-Objective
·                 Measuring Stakeholder Relationships:  A Case Study
·                 Measuring the Financial & Investment Community
·                 Advertising Equivalency's Hangin' Around Like a Bad Smell

Podcast Interviews: 

Measuring Stakeholder Engagement Campaigns / Relationships   (11:36 - 27:40 min mark on InsidePR.ca)

A Stakeholder Relationship view of PR, Role of Research & Measurement in, Social Media as Enabler of (InsidePR.ca)