We're not selling a measurement product or a singular method. Nor are we an agent of the various vendors that capably do so.
Rather, PRooph exists as a consultative resource to corporate communications, PR, social media, and experiential marketing practitioners on both the agency and client side. Think of us as a kind of in-house but outsourced measurement specialist and liaison with vendors matching your needs with holistic solutions. All this with a keen eye on correlating outputs with outcomes, and pointing to communications' unique contribution to the marketing mix, from media coverage to stakeholder relationships to experiential marketing and all points in between.
PRooph's value to clients lies in our expertise. We've been on all sides of the measurement equation. We understand well the languages and priorities of clients, agencies, and vendors. We've worked in all settings. We're well connected on the agency side and have personal relationships with multiple vendors. That uniquely situates us to broker measurement discussions and manage projects adding strategic value along the way.
Rather, PRooph exists as a consultative resource to corporate communications, PR, social media, and experiential marketing practitioners on both the agency and client side. Think of us as a kind of in-house but outsourced measurement specialist and liaison with vendors matching your needs with holistic solutions. All this with a keen eye on correlating outputs with outcomes, and pointing to communications' unique contribution to the marketing mix, from media coverage to stakeholder relationships to experiential marketing and all points in between.
PRooph's value to clients lies in our expertise. We've been on all sides of the measurement equation. We understand well the languages and priorities of clients, agencies, and vendors. We've worked in all settings. We're well connected on the agency side and have personal relationships with multiple vendors. That uniquely situates us to broker measurement discussions and manage projects adding strategic value along the way.
